Gone are the days when law firms rely on word of mouth or reputation alone. If you want to increase your billable hours and your firm’s revenue, you have to get acquainted with the top trends in law firm marketing.
1. Every law firm must have a website.
A website is now an indispensable part of law firm marketing. Studies show that 77% of law firms generate their leads from their website. So, if you want to increase the popularity of your law firm and increase its revenue, you have to invest in a website. But, having a website is not enough. Your website must be professional-looking, and it should represent your firm well. You must also provide the following information on your website’s homepage:
Your area of practice (litigation, corporate law, transportation law, etc.)
2. Invest in an SEO expert.
Most people find lawyers through search engines like Yahoo and Google. So, if you want to increase your presence on search engines, it would be a good idea to invest in an SEO expert. SEO experts can help improve your website’s visibility on search engines so it will be easier for potential clients to find you.
3. Legal Blogging
If you want to establish yourself as an expert in a particular legal field, you have to start a legal blog. This will showcase your knowledge and it will increase your firm’s popularity. But, make sure to post entries regularly. Marketing experts recommend that you should blog at least three times a week. Remember that content is king. So, if you want to attract new business leads through your blog, you have to provide informative, useful, and intelligent content.
4. Use Review Sites to Your Advantage
Many potential clients check review sites such as personalinjury.com, Google+, and Avvo before hiring a lawyer. So, if you have satisfied clients, encourage them to write a good review about your firm.
5. Use of CRM technology
We all know that attracting a new client will cost a lot more than retaining an existing one. CRM or Client Relationship Management is a technology that you can use to manage your clients and create a unique and different experience for each of them. This tool will help increase the client satisfaction and experience.
6. Social Media Marketing
If you want to increase the popularity of your law firm, you must have a strong social media presence. One of the great things about social media marketing is that it is almost free. You can simply create a free account on Facebook and Twitter. Having dedicated social media accounts for your law firm will allow you to interact with your potential clients on a regular basis. You can also answer some legal questions through Twitter and Facebook; this will entice potential clients to hire you.
Remember that almost everything’s digital nowadays. So, if you want to increase your firm’s revenue and sign up new clients, it is best to take your firm promotion to a whole new level with these hot trends in law firm marketing.